The Substance Abuse and Mental Health Services Administration, SAMHSA announced the launch of the campaign that was aimed ate enlightening the public on the issues pertaining to mental health. In collaboration with the Advertising Council, SAMHSA aimed at using the campaign to promote the process of recovery from mental health and its related ailments. The campaign target was the Latino/Hispanic community, especially the adults. The culturally targeted activity sought to motivate a number of societal changes, especially reducing the negative attitude towards the mental patients. Some of the mental illnesses enlisted in this article include; anxiety, depression, schizophrenia and; bipolar disorders. According to a study done by the SAMHSA between 2004 and 2007 approximately 16% of the Latino/Hispanic community suffered from the mental related disorders. Notably the age bracket of 18-25 was deemed the most susceptible. The campaign was launched back in 2006, and it has been made an annual program.
California Mental Health Services Authority launches social marketing campaign. (2012). Wireless News
A social marketing campaign was initiated by the California Mental Health Services Authority, CMHSA, so as to reduce the widespread discrimination and stigmatization of the mental disorder victims. According to a press release, CMHSA selected May since it was the Mental Health Month. The drive was triggered by the ever rising consequences faced by the victims; unemployment, substance and drug abuse, suicide, disabilities and death. Some of these consequences have been attributed to discrimination and stigmatization faced by the victims. The primary call of the campaign was to change the youths’ perception of the mental health victims. The campaign kicked off in phases, with the initial stage geared towards connecting the helpful resources with the youths’ needs, fun moments, and concerns. It was done through peer discussions, counseling, and lectures.
Miller, A. (2013). Mental health awareness campaign exposes challenges in combatting stigma. Canadian Medical Association.Journal, 185(6), E241-2.
As much as some health related issues can be restricted in a given scope, the only way of normalizing the issues concerning mental health is by talking about it. Third annual “Bell Let’s Talk Day” which ended in February 2013 was a success, thanks to over 100 million texts, calls, tweets, and Facebook activities. The millions of communications activities opened a discussion on the issue of mental health. At the same time, over 10 million dollars were realized in the form of donation. The money raised funded a number of mental health services in Canada. Persons with mental health problems are advised to seek medical attention as early as possible before stigmatization sets in. In most health facilities in Canada, mental health services have been subsidized.
National Association Broadcasters Kicks off Campaign to Educate Public on Mental Health. (2013). Health & Beauty Close –Up.
A recent survey by the National Association of Broadcasters (NAB) established that about 67 percent of the youth have experienced mental health problems. NAB reports that more than 28% of the adolescents and 17% of the parents still find it hard to talk about the problem. In the attempt of encouraging such critical discussions, NAB launched a campaign that featured the teens, youth, and parents. Through small focus groups, they are supposed to open up and freely share about their experience with mental problems. The campaign termed “OK2Talk”, which was done in both English and Spanish dialects, featured in a number of TV stations and radios. The campaign was also published in a number of social media sites in order to cater for the cyberspace users. The “OK2Talk” Campaign was supported by a number of partners including various media stations, Mental Health America, Bring Change 2 Mind, the National Alliance on Mental Health (NAMI) and Tumblr among others.
Breast Cancer Campaigns
Breast cancer is a malignant growth in the breast cells. It is commonly found in women thou it can also affect men. The primary type of breast cancer includes inflammatory breast cancer, invasive ductal carcinoma, ductal carcinoma in situ, and invasive lobular carcinoma. The precise source of breast cancer is not well known. However, certain risk factors are primarily linked to its cause. In America, breast cancer is most common cancer in women, and it claimed about 40,000 lives in 2014.
Catalano, R., Winett, L., Wallack, L., & Satariano, W. (2003). Evaluating a campaign to detect early stage breast tumors in the united states. European Journal of Epidemiology, 18(6), 545-50.
This article evaluates the effectiveness Breast Cancer Awareness campaigns including Breast Cancer Month Program. In America, there has been growing concern over failure to discover the breast in early stages, and this has led the American society to participate in the awareness program. The authors noted that most scholarly literature does not assess the effect of this program on early detection of breast cancer tumor. Therefore, the researchers in this article the carry a research on areas that have long-standing cancer awareness programs both in the middle of the country, as well as coastal regions. The study conducted reviewed that community mobilization may enhance breast cancer awareness especially if the programs are operated within a stipulated period and if the local media is employed.
Wen-Hung, K., Yen, A. M., Po-Huang, L., Ming-Feng, H., Shin-Cheh, C., Kai-Mo, C., . . . King-Jen, C. (2006). Incidence and risk factors associated with bilateral breast cancer in area with early age diagnosis but low incidence of primary breast cancer: Analysis of 10-year longitudinal cohort in taiwan. Breast Cancer Research and Treatment, 99(2), 221-8. doi:http://dx.doi.org/10.1007/s10549-006-9194-z
The researchers conducted the study among 120 women with bilateral cancer and another group of 1902 women with unilateral breast cancer. The aim was to find the risk factors of bilateral breast cancer in areas with few cases. The medical histories of the victims including their lifestyles were extracted. In addition, data and information were retrospectively collected from medical charts. The aggregate prevalence of contralateral breast cancer was then calculated using Kaplan-Meier method. The statistical finding of this study indicates that the significant risk factors included invasive lobular carcinoma, menopause, and radiotherapy. A cross comparison of the western countries and Taiwan show that the danger of developing contralateral breast cancer is higher in Taiwan. Lobular carcinoma and primary breast tumor that appears in early stages were found develop into bilateral breast cancers.
Hannoun-Levi, J., Courdi, A., Marsiglia, H., Namer, M., & Gerard, J. P. (2003). Breast cancer in elderly women: Is partial breast irradiation a good alternative? Breast Cancer Research and Treatment, 81(3), 243-51.
Narod, S. A. (2011). Age of diagnosis, tumor size, and survival after breast cancer: Implications for mammographic screening.Breast Cancer Research and Treatment, 128(1), 259-66. doi:http://dx.doi.org/10.1007/s10549-010-1318-9
Narod in this paper argues that it is important that if mammographic screening must be recommended to women below the age of 50 years, then the testing must lead to discovering of small breast tumors. In addition, the author indicates that the survival of young women with minute tumors is critical in comparison to that of women with larger tumors. He did a review of 2,173 invasive breast cancer patients survival experience and found that 392 deaths were reported in the group. The author estimates that the survival cases in the cohort were attributed to young age and mammogram detection. Narod findings suggest that mammography detection can significantly impact on the breast cancer mortality rates.
Drug and Substance Abuse Campaign
The third most important campaign that affects public health is the campaign against drug abuse. Several scholars and researchers have critically analyzed the issue in order to provide valid interventions on how to address the topic. The following are some of the sample paper on the research.
Druss, B. G., Bornemann, T., Fry-Johnson, Y., McCombs, H. G., & al, e. (2006). Trends in mental health and substance abuse services at the nation's community health centers: 1998-2003. American Journal of Public Health, 96(10), 1779-84.
This campaign mainly addresses the trends in the delivery of mental health and substance abuse in the United States community health centers. The campaign uses varied data from service administration and Health resource from the year 1998 to date. According to the results, the number of patients that are diagnosed with mental disorders has increased to about 60% in varied community health centers. The journal continues to indicate that there has been an increased number of patient’s specialty treatment with reduced mean level of visits per specialty mental health. The journal through incisive research acknowledges that Community health centers play a relatively central role in providing substance abuse treatment to varied patients in United States.
Ryan, J. P., Marsh, J. C., Testa, M. F., & Louderman, R. (2006). Integrating substance abuse treatment and child welfare services: Findings from the illinois alcohol and other drug abuse waiver demonstration. Social Work Research, 30(2), 95-107.
This journal denotes that, drug abuse specifically alcohol is a major problem for families involved in public child welfare. Ryan and his couthers acknowledges that drug abuse compromises the appropriate parenting styles and accelerates the risks of child mistreatment. The authors continue to agree unanimously that once the system persists, the rate of unification relatively lowers. Ryan and his friends in their opinion believes that, in order to address the problem, to integrate the child welfare services and substance abuse should be developed. The study uses varied initial methods of examination of the validity of the model that emphasizes on the provision of the intensive care management and to child welfare services and drug abuse. The authors use both the qualitative and quantitative methods of data analysis. The findings from the results indicate that, families that use the drugs for a shorter period are most likely to achieve reunification.
Sindelar, J. L., & Olmstead, T. A. (2005). MANAGED CARE'S DUAL IMPACT ON OUTPATIENT SUBSTANCE ABUSE TREATMENT: METHADONE MAINTENANCE VS. DRUG FREE. Journal of Drug Issues, 35(3), 507-528.
The journal of drug issues postulates that, the type and number of service provided at substance abuse treatment facility are quite crucial aspects of the quality care. Sindelar & Olmstead, in their work, believes that impact of drug addiction can be managed care through methadone maintenance and drug –free outpatient treatment facilities. The research uses valid econometric approach of instrumental variables to address service offering at the management health care. The results indicated that, the management of patient’s increases with proper service facilities. However, it is worth noting that these forms of services often differ in form of modality and frequency.
Watson, C., Weng, C. X., French, T., Anderson, B. J., Nemeth, C., Mcnutt, L., & Smith, L. C. (2014). Substance abuse treatment utilization, HIV risk behaviors, and recruitment among suburban injection drug users in long island, New York. AIDS and Behavior, 18, 305-15. doi:http://dx.doi.org/10.1007/s10461-013-0512-2
Watson and his coauthors believe that prevention and treatment of the drug abuse is one of the essential elements of public health. In the research, the scholars used qualitative analysis method to analyze data from 200 Center for Diseases Control (CDC) to assess substance abuse risk behaviors and treatment utilization. The results indicated that patients who were continual injectors appeared more cohesive as compared to out-of -treatment injectors. This trend showed that, a thorough campaign needs to be made to the public in order to educate them about the dangers of frequent injections.